this-is-life-actually:Aerie ditched photoshop two years ago and sales are way up Aerie, American E
this-is-life-actually: Aerie ditched photoshop two years ago and sales are way up Aerie, American Eagle’s loungewear offshoot, vowed that it would stop airbrushing images of its models back in 2014. Two years later, the company’s sales have been continuously up, with sales in its first quarter of 2016 soaring by an astonishing 32%. More than retouching, the women in the ads have made a huge difference. Follow @this-is-life-actually Love to see the non-stop work @aeriereal has been doing in their advertising to embrace body positivity ✨ it goes to show that when you’re real, it makes a difference. Way to go Aerie! -- source link
#womennotobjects#aeriereal#body posititivity#advertising#real women#self confidence