Timothy de Waal Malefyt, a professor of brand strategies and marketing at Fordham University in New
Timothy de Waal Malefyt, a professor of brand strategies and marketing at Fordham University in New York, said Trump is “an amazing brandmeister of the ‘brand called you.’ Trump champions the self-made man theme in America, one who perseveres against all odds, with struggles and trials — failed casinos and failed marriages — but has a dream — emblazoned in his name everywhere — to succeed against all odds. That brand of you is an inspiring message” for “downtrodden” voters.Read “Whether or not his steak’s for sale, Trump’s brand thrives” via the Associated Press. -- source link
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