micdotcom:Movies about non-white people are better investments than movies about white peopleTo perf
micdotcom:Movies about non-white people are better investments than movies about white peopleTo perform this analysis, we compared the box office grosses of the top five films with white leads and the top five films with nonwhite leads from each of the last 10 years. In the top chart, you’ll see that white movies make a lot more money (because they’re bigger, major studio blockbusters). But when we compare return on investment (budget vs. gross), the opposite is usually true. Why there was a huge uptick in 2015. -- source link
#representation matters