COVID-19 mass vaccination behavioural processFrom participant observation research conducted in late
COVID-19 mass vaccination behavioural processFrom participant observation research conducted in late July to mid-August.Wait times for bookings at the Sydney mass vaccination site are up to two months for non-priority groupsDespite holding pre-scheduled appointments, on the day, the public lines up outdoors for up to two-hours. This makes for a physically uncomfortable and de-motivating experienceBehavioural barriers during the mass vaccination experience may impact people’s willingness to return for their second dose in a timely way. For example:the line-up system is confusingit’s hard to hear staff directionsinadequate accessibilitylack of social distancing outdoorsfew signs and instructionslacking cultural safety for Aboriginal and Torres Strait Islander peoplepoorly promoted multilingual services for migrantsinsufficient communication about extended wait times mean people may not be properly prepared to stand in line for so long Behavioural science evidence could be used to improve the customer service experience, by:improving physical cues, to encourage COVID-19 safe behaviours, andusing behavioural messages to motivate customers to return for their second vaccination dose on time.Read more on my blog.[Image: Infographic on COVID-19 Mass Vaccinaton Behavioural process. On the left, what it is currently: 2 month wait, routine sms, long delays, routine follow-up. On the right what could be improved: timely access, behavioural prompt, enhanced service] -- source link
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