When Fun Meets FunctionPaul Rand created a design classic with the “Eye, Bee, M” poster.
When Fun Meets FunctionPaul Rand created a design classic with the “Eye, Bee, M” poster. But did you know IBM has a history of bold, experimental poster design work that spans far beyond Rand? IBM in-house designers created many witty, visually playful posters in the 60s and 70s, several of which have recently been on display at the Julie Collins Smith Museum of Fine Art. They put their own spin on Rand’s sensibility that inventive design is memorable design. This sense of playfulness is engrained in IBM’s legacy, and it is a quality that will remain at the forefront of IBM’s design philosophy for years to come.Learn more ->--source link
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