L: Sleek and Lovely in the Evening. Start the season with a glamorous gown in a new fabric. Sl
L: Sleek and Lovely in the Evening. Start the season with a glamorous gown in a new fabric. Sleek and Lovely is a very dull crepe with a slightly grainy texture and a satin back, woven of Enka rayon. It drapes beautifully, in suave slim lines. Formal evening gown with halter and bow in contrasting velvet ribbon. Dinner dress with three velvet bows caught with jeweled buttons. In the new talked-of shades—Future Red, Future Blue, Future Green and Future Topaz as well as black and white. Sizes 12 to 20. $19.95. Best & Company. Fifth Avenue at 35th Street.“ –ad from The New Yorker, October 19, 1935, p. 11. The dress on the right is from the private collection which supplies our exhibit. –The average yearly household income in 1935 was $1,368, so a dress costing 19.95 was not inexpensive (about $315.00 in 2010 dollars). Also note the size chart. One of the misperceptions of fashion history is that a size 12 has always meant what it means today. A 1935 size 12 would be about a size 6 today, max. -- source link
#1930s fashion#vintage advertising