H&M GIMPS SAY: IT’S OK TO OVERSHOP! Truly mixed feelings about H&M&rsq
H&M GIMPS SAY: IT’S OK TO OVERSHOP! Truly mixed feelings about H&M’s new “Garment Collecting” initiative. On one hand: as the Swedish chef who does the voiceover on New York-Austrian artist Bela Borsodi’s new video modestly points out: “What H&M are doing is really JOLLY good for our planet. And for everyone.” After all, they’ve apparently collected 25 million t-shirts worth of fabric in a year. At least three tees of which have now been used to make more products. On the other hand: take-back schemes don’t remotely solve the core issue of overshopping. Especially not overshopping of overcheap, dubiously-produced Fast Fashion, such as you might buy on your lunch hour from, say, H&M. Also, it’s creepy. Gimps pinning the Scandinavian shirt monster to an Earth made of the stonewashed jeans that killed it… Gimp army stealing all your clothes… But they do take it very seriously, as you see in this hilarious Behind the Scenes “making of” videoNo, on balance, it’s good! Since we want attention on the issues it’s quite fine that H&M’s Sustainability Dept. and its Media Relations Dept. are such very close friends. -- source link
#conscious fashion#garment collecting#bela borsodi#fast fashion