emilysidhe:emilysidhe:tehnakki:copperbadge:wehaveallgotknives:popculturebrain:Chris Evans, John Kras

emilysidhe:emilysidhe:tehnakki:copperbadge:wehaveallgotknives:popculturebrain:Chris Evans, John Krasinski and Rachel Dratch ‘Pahk the Cah’ in Boston-Tastic Super Bowl Commercial — Watch File this under: Wicked pissah. Boston-area natives John Krasinski (The Office), Chris Evans (Marvel’s Avengers films) and Rachel Dratch (Saturday Night Live) give their Beantown accents free reign in a new Hyundai commercial that will air during Sunday’s Super Bowl LIV.@copperbadgeWhat I love about this commercial is that it intentionally shows three Bostonians having a deeply New England conversation, but it also, apparently unintentionally, informs the entire world that Hyundais are for massholes. “Masshole” as a concept is tricky, it’s very culturally embedded in New England and there are nuances to it, so these are generalizations, but massholes are often defined by their poor/rude driving, and also by and large people without malice (stay with me, New Englanders). They’re not being assholes on purpose to annoy or hurt you. But they are, in fact, being assholes nonetheless. Someone who calls themselves a masshole is just an asshole with an accent. Masshole is something you have to be called by someone you were just an asshole to. What I love about this ad is that it neatly sidesteps the inherent rudness of what this masshole is doing, while also making it the central marketing feature of the car. The reason John Krasinski can’t park isn’t that the space is too small for the car; it’s that the space is too small for the car with the door open. He can park, he just can’t exit his car. But if he gets out and AI-parks the car, then he’s fine.The two poor bastards parked on either side of him, however, now have to deal with a car parked six inches from their car. That one guy’s gonna have to go to his passenger’s side and crawl over to get in the driver’s seat. And the whole time he’s cursing the masshole who AI pahked his dumb fackin’ Hayunday so close.This is the whole point of the commercial! You can park your car inconveniently close to the people around you without inconveniencing yourself! And yet it’s sold as a positive personality trait! THIS CAR IS FOR MASSHOLES.I’m one hundred percent sure this was unintentional but if it had been done on purpose I would be hailing it as the short film of the decade. THIS!!!!! This car was made for the type of parking massholes excel at. No longer do you have to tap bumpers, or climb out via your trunk. You can have all the convenience of living in a nonMasshole state while still leaning into your masshole nature 100%.And you have to think about the software engineers of that feature. How little margin do they require the car to have and still park? 6 Inches? An INCH? They are directly contributing to the weaponisation of parking in Massachusetts. And sidenote: I was very annoyed on twitter that Evans isn’t holding a Dunkies cup, so I fixed that.OK, having watched the commercial now, the Jersey driver in me has to come out and say that the only reason this legal spot is a problem is that the people on either side have parked to close to the lines, and therefore deserve whatever they get.  I am on John Krazinski’s side here.  If one of the other drivers has to crawl through his own passenger side to get in his seat, it’s his own d–n fault for parking like a d—-ss.  Maybe he’ll think twice about parking so close to the line next time.For the uninitiated, the difference between a Masshole and a Jersey driver is as follows:Massholes drive just like the people from the less-populated parts of New England (Vermont, New Hampshire, Maine) even though, for the most part, their state is populated enough that that’s not really safe or feasible.  Even people born and raised in Boston drive, culturally, like they have never experienced more than three cars and a tractor being on the road with them at the same time and are actively Confused at the idea that they should look for other cars when changing lanes or coming out of entrance ramps, as if they are used to being the only people on the road (even though they shouldn’t be) and don’t know how to adjustJersey drivers have spent their entire lives on the most congested roads in the country.  While there are bad drivers in every state, for the most part, Jersey drivers know what they are doing.  When we are assholes on the road, it’s intentional.  The driver is consciously choosing to be an asshole a) for reasons that have nothing to do with you (they’re running late, in a Mood, or just an asshole all the time) or b) they have decided that you are driving like an asshole and need to be Taught A Lesson. -- source link

More pics about