thankyousweetener:So what is the particular strategy with her?Normani is A&R’ing herse
thankyousweetener:So what is the particular strategy with her?Normani is A&R’ing herself – she’s very much the boss here. She knows exactly what she wants. She’s always going to have pop elements in her music, but we’re definitely trying to infuse more of the R&B, to have it make sense for her without forcing anything. [She’s going to] represent for a lot of young women who may not have felt like they had somebody to root for. Normani for Billboard’s 2019 Predictions Issue -- source link