{Intrigued by the concept of One-Box-One-Brand that the store employs. Designed by Maincourse Archit

{Intrigued by the concept of One-Box-One-Brand that the store employs. Designed by Maincourse Architects in Thailand.} One box-One Brand concept is the main element of the store. It consists of 9 boxes that allow designers to display and organize a mini exhibition of their design products. These boxes were designed to allow user to be able to interact with the products, people and context of box. The interior design emphasizes the retro-futuristic atmosphere that visualizes what people used to imagine as their foreseeable future living environment. Decorated with industrial ornamentation, the store integrates the theme color yellow into the space illustrating this wonderland factory space. The major circulation approaching the store is force by the main void in the hallway of Central Embassy, forcing users approach the space in 45 degree angle to the shop front plain. The Boxes were also arranged to make a 45 degree angle to the shop front, to always display these design product’s three dimensional quality.  -- source link

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