“They kind of lost their way with the advent of the computer. The last hundred years, there we
“They kind of lost their way with the advent of the computer. The last hundred years, there were artisans, typographers, art directors, letterers … and everything [design-wise] was done by hand. When the computer came in … a lot of [the brand’s design] had been digitized over the years and became like a photocopy of a photocopy, and kind of crunchy and sad.”Tosh Hall, creative director at Jones Knowles Ritchie, talking about Budweiser new visual identity. -- source link
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