solacekames:ajax-daughter-of-telamon:[Screenshot of two tweets by Hayes Davenport, the first reading
solacekames:ajax-daughter-of-telamon:[Screenshot of two tweets by Hayes Davenport, the first reading “Everyone saying Lyft Shuttle is ‘just a bus’ is missing the disruptive innovation: a bus that excludes people too poor to own a smartphone” (link) and the second reading “They love when you say it’s a bus! That means they’re getting away with the real marketing strategy of There Will Not Be Homeless On Here” (link)]A lot of homeless people in Silicon Valley sleep on the bus:http://www.mercurynews.com/2013/10/31/homeless-turn-overnight-bus-route-into-hotel-22/“We don’t have a place to stay,” said the man, who wouldn’t give their names, but said they had spent nights this way for five months. “From early evening to morning, we’re on the bus.”Line 22, the only bus route that runs 24 hours in the Santa Clara Valley Transportation Authority system, becomes an unofficial shelter each night, a mobile testament both to the resourcefulness of the region’s homeless and the agonizing challenge of finding shelter in pricey Silicon Valley.Weary riders can start at the Eastridge Transit Center and travel for two-plus hours to the end point at the Palo Alto Transit Center. There, they wait for a return bus, and then maybe make the round trip again. Somehow, they manage to nod off despite the herky-jerky motion and lights coming on with each stop as an automated voice announces the location.“The bus says to me that people are so desperate that they will ride it all night,” said Jenny Niklaus, the CEO of the nonprofit EHC LifeBuilders. “Think about it: We are in such a state of crisis that people are eager to ride a bus, and it’s been that way for years.”One early morning last week, an older woman, who would identify herself only as Angel, said being a Hotel 22 rider comes down to simple survival skills.“The bus,” she said, “is safety.” -- source link