(6/11) “I returned to the workshop a few weeks later. Once again the craftsmen offered me a chair, b
(6/11) “I returned to the workshop a few weeks later. Once again the craftsmen offered me a chair, but this time I refused. I sat next to them on the muddy floor, and said: ‘Teach me everything you know.’ I wanted to learn it all: how to measure, how to make a pattern, how to tell the quality of leather. These men had been making shoes since they were kids, and I’m not sure they’d ever met someone so interested in their craft. They probably expected me to stay for thirty minutes, but I was there until the sun went down. And I came back seven times after that. In the end we agreed to collaborate on a collection. We would design the shoes together, and then market them on the internet. Waqas built our website while I focused on production. At first I trusted the experience of the craftsmen. But when our very first samples came in, I wasn’t satisfied. The quality was not the highest level. So I became much more involved. But I was careful not to criticize. It was more of a learning energy: ‘We can do better. We can figure this out.’ I’d insist on more stiches per inch. And better finishing. I’d bring in pictures of high quality, Italian shoes. And whenever the men told me that something couldn’t be done, I’d find a YouTube video showing how to do it. After several attempts we were able to produce a shoe of the highest standard. It was no different than what was being sold in expensive stores. We called our collection ‘Hometown Shoes.’ And after we launched our website, the first order came in right away. It was from a person in France who’d been following our story on social media. Because we had no way of accepting credit cards, he sent us $85 through Western Union. It was a very big moment for us. We had finally discovered a business that would work. But our excitement only lasted until we got to FedEx, and learned that shipping would cost $120. We were torn about what to do. We considered giving the man a refund, but we had been reading so much about customer service. So we ended up shipping the shoes. It was not a promising start. We’d lost a lot of money on our very first sale.” -- source link