newsweek:Making It Rain - Modern Farmer On an unseasonably balmy March evening, a common scene is
newsweek: Making It Rain - Modern Farmer On an unseasonably balmy March evening, a common scene is playing out in San Francisco’s Financial District. Inside a venue with enormous windows and a gilded staircase, guests glide through the crowd underneath glittering chandeliers. There’s a photo booth; wine is flowing. A DJ who is also a trumpeter riffs along to his set. The women are in heels and dresses; the men sport blazers and hip glasses. “So, I should invest in this company in San Rafael?” a man asks by the wine station, as his friend starts handing over contact information. “Ugh, that’s what I hate about these mingles,” frets one woman, adjusting her hair in the ladies’ room mirror. “I don’t know how to strategize about who to talk to!” But this soirée isn’t being thrown to fete the latest sexting app or online delivery service cooked up in San Francisco’s towering tech scene. Everyone is here to talk about water. -- source link