We do not want a main stream advertising campaign to talk about masturbation, about the sexual behav
We do not want a main stream advertising campaign to talk about masturbation, about the sexual behavioral or different types of porn.We want to create a campaign that will (1) create top-of-mind brand awareness for our consumers when they think about adult videos - porn and (2) create recognition for the PornHub brand among the NON-consumers.Strategic concept: porn is part of a normal (happy) life, so PornHub is part of the life.Creative concept: show life moments (events) of a normal (happy) life and integrate PornHub into those moments. selected moments are major moments in our life, moments that celebrate happy feallings. -- source link