oupacademic:According to Dr. Donald Pfaff, author of The Altruistic Brain: How We Are Naturally Good
oupacademic:According to Dr. Donald Pfaff, author of The Altruistic Brain: How We Are Naturally Good, every time we register the need to perform a selfless or benevolent act, our brains undergo a five step process within a few hundredths of a second after our recognition of the need to act. Pfaff argues that this process, referred to as Altruistic Brain Theory (ABT), activates humans’ predisposition to act altruistically.The 5 steps of ABT:Step 1: Representation of what the person is about to doStep 2: Perception of the individual toward whom the benefactor will actStep 3: Merge images of the victim with one’s own self imageStep 4: Activation of the altruistic brain by feelings that allow the benefactor to assess potential consequencesStep 5: Performance of an altruistic act -- source link
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