“Karp, a coder at heart, is described by colleagues as “openly hostile” to traditi
“Karp, a coder at heart, is described by colleagues as “openly hostile” to traditional advertising. He publicly pushed back against the traditional online advertising of “little blue links” and waited years to build up a robust sales team. When they did start rolling out ads, Tumblr provided marketers with limited data and limited reach (the ads were focused on the much smaller pool of active, logged-in users). Traditional marketers, for their part, faced a steep learning curve (GIFs, anyone?) and were also skittish about some of the raunchier user-generated content on Tumblr.“- How Yahoo derailed Tumblr -- source link
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