Brand Identity for Swirl by WedgeSwirl is a vegan ice cream shop based in Montreal. Their Founders i
Brand Identity for Swirl by WedgeSwirl is a vegan ice cream shop based in Montreal. Their Founders initially came to Wedge to design their new pint packaging. Long story short: They fell in love with the solution and decided to rebrand entirely. The goal was to create a bold yet minimal pint design that required minimal printing.We started with the custom drawn artwork, or logomark, inspired by the product’s smooth creamy texture and trail left by a spoon. Simple fruit stickers indicate flavour, bring a hit of colour, and connect to the authentic network of local producers and farmers Swirl works with to develop fleeting flavours of the seasonal moment.—Wedge is an independent design-driven creative studio that believes strong work sings to both head and heart. Their projects focus on 4 main disciplines including Identity, Packaging, Product & Objects, and Campaigns, to offer a precise, thoughtful and complete brand experience for the audience designed for and the challenges at hand.T D B: instagram • twitter • facebook • newsletter • pinterest -- source link
#thedsgnblog#design#typography#graphicdesign#packaging#logodesign#icecream#branding#identity#visual