avatar-news: Avatar Studios masterpost!Here’s absolutely everything there is to know abou
avatar-news:Avatar Studios masterpost!Here’s absolutely everything there is to know about the big Avatar news from today’s ViacomCBS Paramount+ Streaming Event and investor day!Summary of factsAvatar Studios is a new studio at Nickelodeon. Avatar: The Last Airbender and The Legend of Korra co-creators and showrunners Bryan Konietzko and Michael Dante DiMartino are the co-Chief Creative Officers of Avatar Studios.Avatar Studios will create original movies, series, and shorts set in the world of Avatar.The first project is an animated theatrical film set to start production later this year.One or more Avatar Studios Paramount+ Original Series will be among the 50 original shows coming to Paramount+ in its first two years.The above image has been included in many articles and official social media posts. It’s presumably the current official logo of Avatar Studios.That is a distilled list of the cold, hard facts from the whirlwind of news that has come out today, from many different sources. With that out of the way, the rest of this post will delve deeper into everything we’ve learned, including full-length quotes from the people involved.Today’s eventToday, ViacomCBS (the company that owns Nickelodeon, and thus Avatar) held their “Streaming Event” and investor day. ViacomCBS is launching their big streaming service, Paramount+, on March 4th. It’s a rebrand and relaunch of their current streaming service, CBS All Access. Paramount+ is meant to be their big push to compete in the streaming wars with Disney’s Disney+, Hulu, and ESPN+; WarnerMedia’s HBO Max; NBCUniversal’s Peacock; Apple’s Apple TV+; and, yes, Netflix’s Netflix by Netflix in collaboration with Netflix.Avatar: The Last Airbender and The Legend of Korra are already on CBS All Access in full, and they, like all the rest of the content on the service, will automatically transfer over to Paramount+. (Currently we know absolutely nothing about when or if either show will leave Netflix. They’re currently on both Netflix and CBS All Access, so it’s possible they’ll remain on both Netflix and Paramount+ for some time.)Here’s my livetweet thread from today’s event. Below, I’ll cover the notable stuff:The first big mention of Avatar was when it was called out by the CEO as one of the ViacomCBS properties that were big hits on other streaming services last year.It’s notable that it was mentioned among a list of exclusively adult, live-action series.This is totally in line with the earlier stuff where the CEO mentioned it as having potential for Paramount+ original content.The presentation also included something along the lines of: if you helped make one of our properties popular on another streaming service, there’s a good chance originals will be coming to Paramount+.Basically, they saw how huge Avatar was on Netflix last year, and that visibility was up to the highest levels of the company.And of course, finally they announced the creation of Avatar Studios. This was actually a few minutes after the news went up officially online, so at that point I lost track of the stream as I covered the news. But, I do know they didn’t show/announce anything else in the event besides the news that went up online.Official quotes/statementsHere are the official quotes about Avatar Studios sent out today:Joint official statement from Bryke:“It’s hard to believe it’s been 19 years since we created Avatar: The Last Airbender. But even after all that time, there are still many stories and time periods in Aang’s world that we are eager to bring to life. We are fortunate to have an ever-growing community of passionate fans that enjoys exploring the Avatarverse as much as we do. And with this new Avatar Studios venture we have an unparalleled opportunity to develop our franchise and its storytelling on a vast scale, in myriad exciting ways and mediums. We are exceedingly grateful to Brian Robbins and Ramsey Naito for their enthusiasm and respect for the Avatar property and us as its stewards. From the start, they’ve supported our ambitious plans and created a positive, proactive environment for us. We’re excited to be back at Nickelodeon where Avatar began, doing what we do best in the biggest way possible. We can’t wait to build the great teams and productions to make all of this fantasy a reality.”via Entertainment WeeklyBryan on his Instagram and Tumblr:“Bryke is back at Nickelodeon in a big way. ⚡️⬇️⚡️ Mike and I are heading up a new studio dedicated to expanding the Avatarverse.”Mike on his Instagram:“BIG announcement! @bryankonietzko and I are returning to #Nickelodeon as co-chief creative officers of Avatar Studios to develop new animated projects in the #avatarverse and oversee the franchise. Couldn’t be more excited and inspired!”Brian Robbins:“Avatar: The Last Airbender and Korra have grown at least ten-fold in popularity since their original hit runs on Nickelodeon, and Ramsey Naito and I are incredibly excited to have Mike and Bryan’s genius talent on board to helm a studio devoted to expanding their characters and world into new content and formats for fans everywhere. Creator-driven stories and characters have long been the hallmarks of Nickelodeon, and Avatar Studios is a way to give Mike and Bryan the resources and runway to open up their imaginations even more and dive deeper into the action and mythology of Avatar as we simultaneously expand upon that world and the world of content available on Paramount+ and Nickelodeon.”via DeadlineBrian Robbins was referred to as the president of Nickelodeon on Entertainment Weekly, and “President, ViacomCBS Kids & Family” on Deadline. Ramsey Naito is the president of Nickelodeon Animation.Press releaseThe post-event ViacomCBS press release mentioned Avatar in two places:First, right up at the top:“Over 50 original series to premiere on Paramount+ over next two years, including Halo, Frasier, Criminal Minds, iCarly, The Real World, Grease: Rise of the Pink Ladies, shows from the Avatar, Yellowstone, Star Trek and SpongeBob SquarePants universes and more”The wording makes it unclear if it will be multiple shows from each of the final four franchises mentioned, or if it’s plural because it’s listing multiple franchises. It’s talking about the first two years specifically, so it’s likely that in that timeframe only one Avatar show would be ready, but in general it’s basically guaranteed that there will be multiple in the coming years.The second place it’s mentioned is in the “Expansive Slate of Upcoming Paramount+ Original Series” - “Kids & Family” section:“Avatar – Nickelodeon’s new animation studio division dedicated entirely to creating content based on the wildly popular world of Avatar: The Last Airbender and The Legend of Korra. Led by the series’ original creators Mike DiMartino and Bryan Konietzko, in partnership with the Nickelodeon Animation Studio, Avatar Studios will produce for Paramount+ a wide-range of Avatar-inspired content, ranging from spinoffs and theatricals to short form.”Info from newsAcross the many news sources today (sites, social media, etc.) this info has sort of coalesced:What is Avatar Studios?It has been referred to as a studio, a venture, a division of Nickelodeon, an animation studio division, etc. etc. etc.As far as we know, it’s not an animation production studio and so doesn’t employ animators who draw the frames of animation themselves.What does Avatar Studios make?The various sources have said they’re making series, movies, and short-form stuff. The first two are pretty self-explanatory. The third, shorts, remains to be seen what it is. I could honestly see official TikTok videos or something, but that’s just my speculation. Right now it has been said that Avatar Studios will be making Avatar stuff only. Various wordings like “based on” and “Avatar-inspired” and “in the Avatarverse” have been used.The question of live-action has arisen. Some places, including Mike’s post, specifically say animation, while Bryke’s official statement also says “myriad […] mediums”. It’s highly likely there will be both animation and live-action at some point. Currently it’s probably animation-focused, with the first project being an animated movie.Where will Avatar Studios content come out?Another case where there have been various wordings used throughout the different news sources.It has been said that Avatar Studios’ content will be made for Paramount+, Nickelodeon’s “linear” (meaning old-fashioned live TV) and digital outlets, third parties, and theaters.Paramount+ is self-explanatory, that would be Paramount+ Originals streaming exclusively on Paramount+.Nickelodeon complicates things a bit. I find it a little hard to believe that within a few years, new Avatar shows specifically for Nick’s TV channel will start being made. It’s possible statements to this effect are indicating the content will also end up aired on TV. ViacomCBS’s Star Trek universe’s first Nick show will be taking that route: first on Paramount+ and then later airing on TV on Nick, so I’m guessing something similar could be the case here. As for Nick’s digital side, they have episodes to watch on their website and apps, so I’m guessing that’s what that refers to– I wouldn’t read into it too much. Nick itself is one of the sections on Paramount+, which also just makes my head spin a bit more.Mention of third parties is also a little weird at first. ViacomCBS does double-dip a lot, so maybe Avatar Studios will also end up making shows for, like, Netflix and others, but it just seems like a weird business decision when they just announced Paramount+. One thing this could be referring to is potentially other mediums like books and games, for which it would make sense to be for other companies.Lastly, theatrical. In their movies strategy, ViacomCBS announced that Paramount movies like the Mission: Impossible franchise will still be in theaters, but go to Paramount+ exclusively after a reduced 30-to-45-day theatrical window. (Some movies will also have the regular window, also a little confusing.) Some movies will also just be Paramount+ Originals in the first place, like the newest SpongeBob movie. Avatar Studios’ first project has been exclusively called a theatrical animated film. This seems to suggest that it will be in theaters at first, then a Paramount+ Original shortly after (probably the shortest, 30-day window if I were to guess). This is interesting because if it’s theatrical, that could suggest a big budget, especially if this is their first project they intend to make an impressive splash with. It could also potentially suggest 3D/CGI animation rather than 2D, but I personally don’t find that super likely. However, it could mean fancier 2D animation than we’re used to, and that’s saying a lot because we’re used to some pretty good animation from the Avatar franchise! The wording of “theatricals” could also just be used as a synonym for “films”, to indicate prestige, theatrical release quality and budget rather than made-for-TV or direct-to-DVD vibes.In summary, it seems like right now, they’re covering all the bases, but if Paramount+ is as successful as they want it to be, it’s likely they would eventually (maybe quite soon) move more and more stuff into it exclusively. Currently, there’s also still a lot of uncertainty due to the COVID-19 pandemic, and so the new state of the theatrical, linear, and streaming marketplaces hasn’t really crystallized yet either. The world does seem to be moving to streaming quite hard though, so while they’re covering all the bases right now, again, it’s likely most of this stuff will end up mainly as a Paramount+ thing.And again, I mentioned TikTok as a possible experimental place for short-form content. Maybe. Especially if they make the next Avatar after Korra modern day?! Ok, let me not get ahead of myself…Who will work at Avatar Studios?We only know about Bryke so far. They’re the co-Chief Creative Officers.Brandon Hoang, who was working with Bryke on live-action ATLA at Netflix, has confirmed he’s not involved. He also left Netflix at some point; not sure if it was at the exact same time or for the same reasons as Bryke, but he’s neither here nor there, as it were.No, I don’t have anything to tell you about Jeremy Zuckerman. :)Given that there will be multiple shows and movies, it’s likely that lots of different people will end up working on them. Bryke’s official statement said that they will “build […] teams and productions” at Avatar Studios, and Mike also said that they will be “oversee[ing] the franchise”. Right now, we don’t know what exact role Bryke will have. They might write/direct/showrun some stuff themselves, or they might oversee other creatives they hire for those roles, or, likely, both– different levels of involvement for different shows and movies.As mentioned previously, Avatar Studios (probably) isn’t an animation production studio. This means they will still hire animation production studios, like Studio Mir, to do the animation itself. I say “like” Studio Mir, because I’m not sure if Studio Mir itself is free right now. They recently officially partnered with Netflix and have plenty of things on their plate there. So, it remains to be seen who will be doing the actual animation for Avatar Studios’ projects.Lastly, this is an awesome opportunity to have the “culturally appropriate, non-whitewashed cast” assurance Bryke originally made for live-action ATLA both on and off the screen at Avatar Studios!Netflix and live-action ATLAThere has been no news or updates on the live-action adaptation of ATLA being developed at Netflix, which Bryke was originally showrunning but left (to do all this!) over creative differences.No, it’s not cancelled.I suppose this makes it a little more likely that Netflix would choose to give up on it, but right now there have been no changes. The existence of Avatar Studios almost definitely has no effect on the licensing rights Netflix obtained to make a live-action ATLA adaptation– that stuff is usually pretty iron-clad. Again, maybe in light of all this Netflix will choose to not go through with it, but they also might want to make it even more now to compete with Paramount+ on Avatar. We don’t really know the stances of the decisionmakers at Netflix, so we’ll have to wait and see.Personal noteOver the last few months I’ve gotten a lot of, err, rude comments and messages whenever I said there could be new stuff coming. I’m really not here to say “I told you so”, because I don’t care– I run Avatar News for fun.But, I hope this goes to show that I wouldn’t be posting things if I didn’t have good factual reason to believe them, and that very much panned out very correctly here. Sometimes it’s directly or indirectly based on stuff I can’t say publicly. I always have and always will post in a trustworthy, fact- and reason-based manner.In light of that, and for just a bit of “I told you so”, here’s a timeline of all the Avatar News posts that led up to today. Definitely had a lot of fun re-reading these just now:August 12th, 2020: Bryke left the Netflix live-action ATLA series two months ago. It’s not the end of the world.September 15th, 2020: ViacomCBS is relaunching their streaming service next year as Paramount+, the future home of Avatar shows and movies?September 17th, 2020: Anonymous asked: Do you think now that the original creators left the live action remake that they will make a new avatar animated series?November 6th, 2020: CEO says Avatar franchise has potential for new original series on Paramount+, the new streaming service launching next year to compete with Netflix, Disney+, and HBO MaxJanuary 4th, 2021: “This also brings up another interesting point, which is that Bryke actually originally pitched this storyline to Nick as an animated movie after the show. That obviously didn’t happen, but now that Paramount+ is coming and teasing potential new Avatar content…”January 5th, 2021: Investor day announcementJanuary 21st, 2021: The Fire Nation Awaits An in-depth look at the ever-elusive islands in the era of Korra and when we will finally pay them a visit. See section: Are they saving the Fire Nation for an animated movie?February 12th, 2021: All seven seasons of Avatar: The Last Airbender and The Legend of Korra are coming to Paramount+ on March 4th!February 20th, 2021: The musical themes of Avatar: An Avatar News interview with Jeremy Zuckerman. See section: “So, another streaming service: Paramount+.”February 24th, 2021: Avatar Studios masterpost :) -- source link
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