tock-tic: lastflunky:I watched a documentary about stylized posters and why they don’t show
tock-tic: lastflunky: I watched a documentary about stylized posters and why they don’t show up as much as they used to and its because of focus group testing. A bunch of studios test out these posters on random people and when they show posters like the spiderman one their like “The poster is a cartoon that means the movie is a cartoon, im an adult i don’t watch cartoons” They prefer the dull poster since it has all the celebrities because their like “hey i recognize that person i like them i will see the movie” If your interested in the doc its called “ 24X36: A Movie About Movie Posters “ another one i recommend “ Drew: The Man Behind the Poster” tldr: posters today are dull cause a lot of people are dumb So basically we can’t have cool posters cause people are cowards -- source link