xvnot15:sorion:randomslasher: molothoo:jaythenerdkid: undeadseanbean:nonhoration:earthlydreams:
xvnot15:sorion:randomslasher: molothoo:jaythenerdkid: undeadseanbean: nonhoration: earthlydreams: This is so cool! But what country are they from? “Africa” is really vague. Their names are Duro-Aina Adebola, Akindele Abiola, Faleke Oluwatoyin, and Bello Eniola and they’re from Lagos, Nigeria. There’s a neat video about them here. #when will people start giving names to young non-white scientists??#bc that shit is getting old boost the fuck out of this, and make sure you include their goddamn names and country of origin. ☝ Again: that’s not disrespect, that’s journalism. That’s how headlines work. The goal of a headline is NOT to be a substitute for the entire article. It’s to tease the article itself, and generate enough interest and intrigue to get clicks. You only have so much time to capture attention in a headline. If you only have a few seconds and a handful of words to snag someone’s news-scrolling gaze and get across pertinent facts, then you try to make those facts as simple and accessible as possible.If you started a headline with 4 names no one has ever heard before, most people won’t even read all the way to the pertinent information in the headline, let alone be intrigued enough to click on the article itself. And more people know where Africa is than where Nigeria is. I’m not making a value judgment there, it’s just the truth. It’s a funnel approach: you start by appealing to the broadest or most culturally relevant possible demographic in the headline so people will click on it for more information, and then you start going into detail:In less than 2 sentences we have names and a location. I checked another article about the same thing, with a similarly catchy and vague title: And again: names (and this time even ages and pictures) and a location within the first 2-3 sentences of the article, immediately following an eye-and-attention grabbing, snappy and easy-to-digest headline.This is a basic journalism thing. They ARE named, and in fact their praises being sung–you just have to be willing to read more than a headline before you start judging the content. Thank you. “ you just have to be willing to read more than a headline before you start judging the content.”Wish people would do that across the fucking board!!!! -- source link